Reel impact: How a U of T alum brought free films to Toronto parks each summer

For more than a decade, the Toronto Outdoor Picture Show (TOPS) has been a staple of the city's summer scene. Whether it’s a cultural touchstone film or something more obscure, the screenings bring thousands of people together.

And it’s all thanks to University of Toronto alumna Emily Reid.

“TOPS exists at the intersection of community, culture, cinema, public spaces, accessibility and affordability, providing programming that is available to everyone regardless of financial means,” says Reid, who is the artistic and executive director of TOPS.

The venture began humbly in 2011, just a few months after Reid earned her master of arts degree from the Faculty of Arts & Science’s Cinema Studies Institute.

The first screening billed as, “Movies in Christie Pits”, was a small, potentially one-off event, but Reid was determined to tap into something the city craved.

“I think there is such a strong desire for gathering and fostering cultural experiences together,” she says.

Within a few years, however, the park was packed every Sunday night – so Reid added more shows at more locations. After rebranding as Toronto Outdoor Picture Show and registering as a not-for-profit, Reid started running TOPS on a full-time basis.

“I didn't expect it to pay much, and I was right about that. It took quite a long time to take a salary,” says Reid. “And there are times when I get caught up in the planning and the numbers of it all – but that goes away at showtime. When I look out and see such an impressive crowd, it's very touching and I feel enormously proud of it.”

TOPS registered as a charity in 2020, which helped secure new government grants and sponsorship opportunities. This growth made it possible for Reid to hire more full-time staff and purchase better AV equipment to make the organization nimbler and more autonomous.

Lights, camera, education

Growing up in the 1990s in small-town Quebec, the only movies Reid could watch were the ones she rented from the local video store. Her favourites included A League of Their Own and Strictly Ballroom.

Reid was infatuated with film but realized she wasn’t a born filmmaker. Her true calling was in film curation and supporting other people’s artistic goals. She knew U of T could open the right doors and give her the experience she needed to make an impact.

“Toronto always sounded like a mythical place to be,” says Reid. “I knew its reputation as a city of cinephiles and a city of festivals; I’d never been to the Toronto International Film Festival.”

For the practicum requirement of Reid’s master’s degree, she worked at Toronto’s historic Revue Cinema, where she pitched and curated her first film series. She also learned the ins and outs of film sourcing, marketing and event production – all essential skills for her future startup.

U of T played a pivotal role in expanding Reid’s industry network. She formed close bonds with the 13 people in her cinema studies cohort, some of whom later became her collaborators at TOPS. 

Felan Parker, associate professor, teaching stream, in the Book & Media Studies program at St. Michael's College, is a TOPS co-founder who has served several terms on the board of directors and regularly contributes to festival programming.

“Emily is the driving force behind TOPS, having taken it from humble beginnings to what is easily the biggest and best outdoor movie event in the city,” says Parker. “She is probably the most fastidious person I know, and community-oriented public arts is her passion and vocation.”

Parker and Reid have teamed up to build strong ties between U of T and TOPS. The organization has hosted numerous for-credit undergrad interns.

Isabella Brown, for example, is a U of T graduate who joined TOPS as an intern and is now the organization's program administrator.

Despite TOPS’ success, Reid is tasked with overcoming existential threats year in and year out, citing underfunding of the arts. She says government grants are shrinking while inflation is rising.

“We lost all our sponsorship funding in the first week of the pandemic. And most of that has never returned, even though our festival is so much bigger, so much more successful than it was in 2019,” says Reid.

But Reid is hopeful that TOPS will continue hosting outdoor film screenings for many years to come. She knows the value it brings to the city she now calls home.

“When we hear that some arts entity is calling it quits, that doesn't mean something else won't come in its place. But it takes at least a decade to create something impactful. And we don’t live in a time where there are many resources available to create new things,” she says, adding that TOPS is grateful to the patrons who keep the festival running summer after summer.

“We need to preserve what we love and what we value as the cultural fabric of this city.”